Electricity customers in Texas are searching for a Power to Choose alternative. And it’s no wonder. The Texas Power to Choose site has long been called the Power to Confuse. There are hundreds of plans to choose from, multiple rate structures to decipher, and fine print gotchas in most plans. The Public Utility Commission of Texas (PUCT) is not happy with the games that retail energy providers are playing. They have publicly blasted electricity providers for taking advantage of consumers. Now they are taking action to address these issues.
What’s electricity usage got to do with it?
Being the electricity geeks that we are, we talk way too much with our customers, friends, and family about the price they’re paying for electricity. For whatever reason, people happen to like to swap stories about their electricity provider and rate.
The conversation usually starts with “Hey, guess what? I just got a <insert ridiculously low rate>,” and usually (unfortunately) ends with a gotcha and a comment about teaser rates, fine print, and usage.
Texas has undoubtedly been the most successful US electricity deregulation market for residents. A lot of it’s success comes from the Texas Public Utility Commission’s (PUCT) marketing efforts when it launched PowerToChoose.org. Originally known as Texas Electric Choice, today’s Power To Choose site is still very popular for Texas residential electricity shopping, but it’s issues have also come under increasing scrutiny due to rate confusion and misleading electricity plans.
What’s the biggest issue on Power To Choose? Teaser Rates. As you work your way through the various electricity plans offered in your area, you’ve probably come across a few that seem too good to be true. These teaser electricity rates create confusion for customers looking for the best deal they can get using electricity comparison sites like the PUCT’s Power to Choose.
It’s one of the reasons we created ElectricityPlans.com. We evaluate electricity plans to find the best ones, so you don’t have to worry about it. But what exactly is a teaser rate, and how do you avoid them?