Editorial Guidelines

At ElectricityPlans®, our priority is to educate consumers about electricity competition and customer choice. We write content and provide easy-to-use shopping tools to help customers make smart choices and find the best electricity plan to meet their needs for their home or business.

While we have partners that advertise on our site, they do not control our content. Our articles are designed to provide helpful content to let consumers like you make informed decisions about their electricity. The recommendations and reviews conveyed in our content are the opinions of the author alone, and have not been influenced by the providers in any way.

We research, fact check and include links to relevant sources. Then we check our content before it’s published, evaluating it based on three questions:

  1. Is it useful?
  2. Does it answer the question?
  3. Is it easy to understand?

How We Select Electricity Providers for ElectricityPlans.com

All providers aren’t created equal. And that’s why we don’t work with every electricity provider out there. Here are some of the factors we consider when selecting partners for our site:

  • Unique selling proposition – Do they offer something different?
  • Brand name – Is it a recognized brand?
  • Management personnel – Who’s running the company?
  • Regulatory reputation – What’s their complaint history with the local utility commission?
  • Company tenure – How long have they been in the market?

Learn more about our team and how we are compensated.

Our editorial team selects Featured Plans based on popularity, price, consumer value and uniqueness of the offer. Effective January 2026, providers can not pay a fee to receive placement in Featured Plans. We’ve made this change to ensure that there’s no payment bias in our recommendations.

electricityplans editorial team has 30 years of experience in deregulated energy markets.
Editorial review meeting. Our team has 30+ years of experience in deregulated energy markets.

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