Effective October 1, 2021, NRG has retired the First Choice Power brand. All current customers will transition to one of the other NRG brands, such as Reliant Energy, Cirro Energy, Discount Power, or Direct Energy.
First Choice Power was founded in 2000 as the retail electricity division of Texas-New Mexico Power. They were acquired by Direct Energy in 2011. Direct Energy was subsequently acquired by NRG in January 2021.
Alternatives to First Choice Power
If you are looking to shop First Choice Power, consider these other NRG brands instead:
And if you are looking for First Choice Power to Go, their prepaid electricity product, consider Payless Power. Just like First Choice Power to Go, there’s no deposit to turn on your electricity.
Compare First Choice Power Rates
You can no longer compare First Choice Power rates in Texas. Here are rates from all providers. You can shop these providers to find the cheapest rates. Look for one of the other NRG brands instead! The rates below are for the Dallas Fort Worth (Oncor) area. Enter your zip code or click the “details” on any plan to see electricity rates near you.
| Provider | Plan Name | Term | Rate/kWh | |
|---|---|---|---|---|
| 4Change Energy | 4Change Energy Maxx Saver Select 24 | 24 | 11.1 ¢ | Details |
| 4Change Energy | 4Change Energy Maxx Saver Select 12 | 12 | 11.1 ¢ | Details |
| Frontier Utilities | Frontier Saver Plus 12 | 12 | 11.1 ¢ | Details |
| Frontier Utilities | Frontier Saver Plus 24 | 24 | 11.1 ¢ | Details |
| Gexa Energy | Gexa Eco Saver Plus 24 | 24 | 11.1 ¢ | Details |
| Gexa Energy | Gexa Eco Saver Plus 12 | 12 | 11.1 ¢ | Details |
| Flagship Power | Flagship Power Galleon1000 12 | 12 | 12.1 ¢ | Details |
| Veteran Energy | Veteran Energy Valor 36 | 36 | 12.5 ¢ | Details |
| Veteran Energy | Veteran Energy Valor 12 | 12 | 13.1 ¢ | Details |
| Rhythm | Rhythm Simply Bright 9 | 9 | 13.1 ¢ | Details |
| OhmConnect Energy | OhmConnect Energy TexasConnect 36 | 36 | 13.4 ¢ | Details |