First Choice Power Transitions All Customers to Other NRG Brands

Effective October 1, 2021, NRG has retired the First Choice Power brand. All current customers will transition to one of the other NRG brands, such as Reliant Energy, Cirro Energy or Discount Power.

First Choice Power was founded in 2000 as the retail electricity division of Texas-New Mexico Power. They were acquired by Direct Energy in 2011. Direct Energy was subsequently acquired by NRG in January 2021.

Alternatives to First Choice Power

If you are looking to shop First Choice Power, consider these other NRG brands instead:

Reliant Energy

Cirro Energy

Discount Power

And if you are looking for First Choice Power to Go, their prepaid electricity product, consider Payless Power. Just like First Choice Power to Go, there’s no deposit to turn on your electricity.

Compare First Choice Power Rates

You can no longer compare First Choice Power rates in Texas. Here are rates from all providers. You can shop these providers to find the cheapest rates. Look for one of the other NRG brands instead! The rates below are for the Dallas Fort Worth (Oncor) area. Enter your zip code or click the “details” on any plan to see electricity rates near you.