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Power to Choose vs. Comparison Shopping Alternatives 2026

  • Written By: Rebecca Bridges
  • Edited By: Shannon Bedrich
  • Power to Choose is the official Texas state electricity shopping site operated by the Public Utility Commission of Texas. Power to choose shows you the advertised rate, but it doesn’t show you what your bill will be, or the rate you’ll actually pay. Here’s where the official tools run short and why you need advanced tools to find the best electricity plan for your home.

    Power to Choose Limitations: What You Need to Know First

    Shopping on Power to Choose starts with your zip code. You’ll see plans in your area, with rates shows at three standard usage levels, 500, 1000 and 2000 kWh.

    The problem? The average Texas home uses ~1300 kWh per month. Many plans use bill credits or hidden fees to look cheap at exactly 1000 kWh, which means your rate spikes if you use more or less.

    What Power to Choose shows:

    • Advertised rates at kWh at 500, 1000, and 2000 kWh
    • Contract length and early termination fee
    • Links to each plan’s Electricity Facts Label (EFL)

    What Power to Choose doesn’t show:

    • Estimated monthly bills and prices based on your actual usage
    • Bill credit and tiered pricing traps
    • Hidden base charges or minimum use fees
    • Tailored recommendations and pro/con based on your usage

    2026 Customer Survey Shows where Power to Choose Fails

    In ElectricityPlans’ 2026 Texas Electricity Consumer Confidence Survey, over half (52.2%) of consumers selected their provider based on price or the lowest rate. But here’s the problem: advertised rates may not reveal what you’ll really pay, because of bill credits.

    Over 70% of respondents understand that the price they pay will depend on their usage. Yet Power to Choose doesn’t support usage-based pricing. You still see rates only at 500, 1,000, and 2,000 kWh, even though most Texas homes use around 1,300 kWh.

    Nearly 30% of respondents did not know if their plan included a base charge or minimum use fee. These charges aren’t shown on PowerToChoose either. They only appear in the Electricity Facts Label’s fine print.

    ElectricityPlans.com addresses all three gaps: usage-based pricing, estimated bills with all charges visible, and plain-language flagging of monthly fees. We give consumers the tools they actually need.

    Why Shoppers Use ElectricityPlans.com as a Power to Choose Alternative

    ElectricityPlans.com is an independent electricity comparison platform that helps Texans avoid expensive electricity mistakes by showing what plans really cost before you enroll. Tools like BillSmart Low Bill Finder, BillSmart Plan Score, and CostCurve cut through misleading advertised rates to show your effective rate. Shop based on what you’ll actually pay!

    • Rates Tailored to Your Usage: Enter your actual power usage using BillSmart™ Low Bill Finder to see rates calculated for your home, not generic 500, 1000, or 2000 kWh benchmarks.
    • Estimated Bills, Not Just Rates: View projected monthly bills with all credits, delivery fees, and charges factored in across every usage level.
    • Plain-Language Summaries: Skip the complex fine print on Electricity Facts Labels. Get straightforward breakdowns of plan rules, gotchas, and who each plan is best for.
    • Unbiased & Transparent Rankings: See clear disclosures on how plans are ranked, ensuring you find the best value for your usage without hidden paid placement influence.
    • Easy Filtering to Focus Your Search: Filter by plan type to focus on true fixed rate plans. Or select BillSmart Plan Score of 5/5 to see fixed rate plans with no monthly fee.

    Use Your Power to Choose to Compare Rates

    Shop Texas Electricity Rates by Zip Code

    VIDEO: How to compare electricity plans and find the best electricity rate for your Texas home.

    FAQs About Texas Power to Choose

    Have questions about Power to Choose, how it compares to third party sites, or which tool is right for you? Here are the most common questions we get.

    Is PowertoChoose.org legit?

    Yes. PowertoChoose.org is the electricity shopping site run by the state of Texas. It lists real plans from every licensed Retail Electricity Provider in the state. But the concern with Power to Choose isn’t whether it’s legitimate; it’s whether their rate display gives you the information to compare electricity plans based on usage.

    What’s the difference between PowerToChoose and ElectricityPlans.com?

    Power to Choose is the state-run site that lists every available electricity plan in Texas. ElectricityPlans.com is an independent, licensed broker that shows estimated bills based on your usage, flags complex plan structures in plain language, and lets you compare plans side by side. Both are free to use.

    What’s the difference between PowertoChoose.org and ChooseTexasPower.org?

    PowerToChoose.org is the official state-operated site. ChooseTexasPower.org, despite its .org domain and similar name, is a for-profit electricity comparison site owned by Red Ventures, a company based in North Carolina.

    What’s the difference between PowerToChoose.org and PowerChoiceTexas.org?

    PowerToChoose.org is the official state-sponsored web site for electricity shopping in Texas. PowerChoiceTexas.org, despite its .org domain and confusing name, is a for-profit web site owned by Lumenex LLC.

    Why is there no Power to Choose website for business electricity?

    Business rates are more complex than residential electricity rates, especially since delivery rates can vary by load factor. That’s why PowertoChoose.org, the state-sponsored shopping site for Texas, only shows residential electricity rates. Instead, use a power to choose alternative like ElectricityPlans.com to shop commercial electricity rates online.

    About Rebecca Bridges

    Rebecca Bridges has worked in deregulated energy markets since 2001. As chief marketing officer for ElectricityPlans, she focuses on helping consumers save on their electricity bills and find the best electricity plans. Outside of work, Rebecca uses her marketing experience to support dog rescue and can often be found hiking or biking local trails.

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